Friday, February 9, 2018 - 17:00 to 19:00

Most new ventures in agribusiness fail or remain stagnant though they begin with a unique product and great aspirations. Lack of understanding of who is the customer and what is their pain are to blame. Building in customer's voice early in the venture can be the antidote. Sharing practices from the agribusiness in the Netherlands and elsewhere, we illustrate the way to customer centricity. The European Union supports innovation and entrepreneurship and Greek businesses can benefit from those funding opportunities.

17:00-17:10 Welcome
17:10-17:40 Services and funding for innovative agrifood businesses
Georgios Megas, National Documentation Center
17:40-18:20 Customer-centric strategies for new ventures in agribusiness
Kyriakos Kyriakopoulos, Professor Marketing and Strategy at ALBA Graduate Business School
18:20-18:30 Q & A
18:30 -19:00 Networking event