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Patras Science Park's Innovative Management Techniques Unit for Enterprises (I.M.T.U.) aims to helping enterprises improve their competitive performance and it systematically introduces the entrepreneurs to the modern approach of innovation as the framework of their enterprise. In this way enterprises are able to create a favourable environment so as to best exploit the business opportunities given.
Patras Science Park through the I.M.T.U. promotes and disseminates the use of innovative tools to support decision making in the enterprises. This particular approach will enable them to set their targets and priorities and to plan an effective strategy for their enterprise. Accounting for the level of the enterprises in the area, the selected targets are:
A prompt response to the quickly transforming business environment by pinpointing the threats and exploiting the opportunities.
Handling changes inside the enterprise to succeed the ideas, the technologies and the opportunities for improvement.
The use and adaptation of ideas coming from internal sources, so that the enterprise will be able to improve its competitive advantage.
The improvement of the implementation of skills and state-of-the-art technologies in procedures, products or services.
The Innovative Management Techniques available to Patras' Science Park I.M.T.U., are the following:
Environment and competition analysis
Methods for the evaluation of resources and capabilities of enterprises
Internal set-up, elaboration of management team
Programming and growth of staff
Procedure for marketing planning
Development of new products
In addition, Patras Science Park developed tools & techniques for instant application, in order to support enterprises in reaching decisions concerning:
Benchmarking
Environment and competition analysis
Product portfolio evaluation
Hi-tech product portfolio evaluation
Patras Science Park adjusted the above tools-techniques to the needs of each enterprise, taking into consideration their particular conditions, operating in regional ground (size of enterprise, organizational status, framework and width of markets, etc.). Benefits coming from the implementation and dissemination of innovative management techniques are :
The successful exploitation of new ideas
The detection and evaluation of entrepreneurial opportunities
The assessment of the innovative performance of the enterprise
The development and implementation of a successful entrepreneurial strategy
All the above mentioned benefits contribute to the improvement of the competitive position that the enterprise holds in the wider entrepreneurial environment it belongs, taking into account the current conditions under which the economy and the market head to globalization.
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